Brand Connection

Project Description

– Brand connection is an IT as distributor for multiple brands. Their customers are system integrators as they focus more on B2B business. Qualifying their partners ( Customers ) , Assigning targets and tracking their progress with segmentation was one of the goals for using Zoho CRM . In addition to ensure seamless data transfer between different teams using collaboration tools. Using marketing tools assisted in Company growth. The team is with different expertise from managerial to technicians and handling outdoor projects. Managing technicians for multiple on site projects and following up multiple projects on the same time was challenging the Team and organization growth,Using  Zoho projects, and collaboration tools was a problem solver to track all running projects.


  • Inventory tracking , order management and shipment tracking

  • Analytics to track achieved targets per team, organization, branch , industry sectors, partners, Brands and sales persons

  • They are manufacturing for 2 brands, So One of the challenges is tracking stocks availability and selling products even before delivery.

  • Using deluge scripts to automate and keep targets tracked accurately


License Plan: Zoho One


Company Size : 70

Used Apps:

CRM,Backstage, SalesIQ , Campaign , forms  , Sign , Social, Survey , PageSense , Marketing Automation ,Desk,Assist,Lens ,Contracts, Analytics , creator , flow  , Email and collaboration apps , Books , Inventory, Subscriptions.